DIGITAL PRESENCE • SOCIAL • CONTENT

Build a Stronger
Digital Presence.

Your website is only one part of your online presence. We help connect your website, social media channels, content and digital touchpoints into a clearer and more consistent presence that can grow over time.

Your website is only the beginning.

People may discover a business through Facebook, Instagram, TikTok, YouTube, Google or a shared link before they ever visit the company's website. A professional digital presence therefore needs to work across more than one channel.

We help businesses create a connected structure between their website, social platforms and content. The goal is not simply to publish everywhere, but to make the different parts of the digital presence support each other.

Social Media & Digital Presence
from €390 / month

The starting price covers an agreed level of ongoing digital presence support. Depending on the project, this can include content planning, platform support, website and social connections, publishing workflows and ongoing digital improvements. The exact scope depends on the number of channels, content volume, required work and level of support.

What we can help with.

Different businesses need different combinations of platforms and content. We focus on the channels that make sense for the project rather than trying to maintain every platform automatically.

Facebook Presence

Business pages can be structured and connected to the wider digital presence, with content and links directing visitors towards relevant website pages, services or resources.

Instagram Content

Instagram can support the visual side of a business through content, profile structure, links and connections to the main website and other digital channels.

TikTok & Short-Form Content

Short-form video can become another discovery channel for a business, project or destination. We can help with content direction, structure and connections back to the wider digital presence.

YouTube Presence

YouTube can provide a longer-form content channel for tutorials, guides, presentations, travel content, demonstrations and other useful material.

Google Business Profile

For eligible local businesses, Google Business Profile can provide an important connection between local search visibility, business information, website content and customer discovery.

Cross-Platform Branding

Profiles and content should feel like they belong to the same business. Consistent branding, links, descriptions and visual direction help create a more coherent online presence.

What digital presence support can include.

The exact implementation depends on the project. Ongoing support can combine several of the following activities.

  • Website and social media integration
  • Facebook business presence support
  • Instagram profile and content support
  • TikTok and short-form content direction
  • YouTube channel presence
  • Google Business Profile support
  • Cross-platform branding
  • Content planning and publishing workflows
  • Website content adapted for social channels
  • Social content connected to relevant website pages
  • Link-in-bio and landing page structures
  • Basic analytics and performance tracking

One topic can support multiple channels.

A website article, guide, product page or project update does not have to exist in isolation. Depending on the content, it can become the starting point for posts, short-form videos, social updates or other supporting content.

This approach can make content production more practical and help create a stronger connection between the website and the platforms where people discover the business.

Website

The website acts as the central source for detailed information, services, articles, guides, projects and conversion points.

Social Content

Social platforms can turn the same topic into shorter, more visual or platform-specific content that introduces people to the subject.

Discovery

Facebook, Instagram, TikTok and YouTube can provide additional discovery points for people who may not have found the website directly.

Conversion

Clear links and calls to action can guide interested visitors from social content towards the website, service pages, contact forms or other relevant destinations.

New presence or existing project?

Digital presence work can start from zero or build on channels that already exist. Existing assets do not automatically need to be replaced.

Starting From Zero

For a new business or project, the digital presence can be structured from the beginning so the website, social profiles, branding and content channels follow the same direction.

  • Website foundation
  • Social profile structure
  • Content direction
  • Cross-platform branding

Improving an Existing Presence

Existing websites and social profiles do not always need to be replaced. Often the better approach is to identify gaps and improve the parts that already have value.

  • Existing profile improvements
  • Content restructuring
  • Website and social connections
  • New channel development

A digital presence usually develops over time. The objective is to build a structure that can grow with the business instead of trying to create everything at once.

The platforms are separate from our service.

Dev2Lab provides the planning, development, content support and digital presence work agreed for the project. Social networks, advertising platforms and other external services are operated by their respective providers.

Dev2Lab Service

  • Digital presence planning
  • Platform and channel structure
  • Content planning and adaptation
  • Website and social connections
  • Ongoing digital development

External Services

  • Paid advertising budgets
  • Platform subscriptions or paid tools
  • Creator or influencer costs
  • Third-party software
  • Other provider-specific charges

Platform accounts are generally owned and controlled by the client. Where access is required for the agreed work, appropriate permissions can be provided. Third-party advertising, software, creator and platform costs are separate from the Dev2Lab service fee and are paid to the respective provider or supplier.

What does the monthly service cover?

The €390/month starting price represents an agreed level of ongoing support. It is not an unlimited social media management package.

Typical Included Work

  • Content planning
  • Platform-specific adaptation
  • Website and social updates
  • Profile and link improvements
  • Basic performance review

May Require Additional Scope

  • High-volume daily publishing
  • Extensive original video production
  • Professional photography or filming
  • Large advertising campaigns
  • Extensive content production

The actual monthly scope is agreed according to the number of platforms, content volume, publishing frequency and type of work required. If the requested workload exceeds the starting scope, the additional work can be discussed and quoted separately.

Real project: MyCostaBlanca.

MyCostaBlanca is a long-term travel content project developed across multiple digital channels over several years. It provides a practical example of how a digital presence can grow gradually through website content, social media and ongoing publishing.

MyCostaBlanca Website

The website acts as the central content platform, bringing together travel information, destination guides, articles and other Costa Blanca resources.

Visit Website →

Facebook

The MyCostaBlanca Facebook presence provides another channel for publishing content and reaching people interested in the destination.

Visit Facebook →

TikTok

TikTok adds a short-form video channel to the project, providing another way to present travel content and reach people through video discovery.

Visit TikTok →

A Growing Digital Project

The project demonstrates an important part of digital presence development: meaningful online visibility can be built gradually rather than appearing overnight.

Explore Project →

From existing presence to connected digital system.

The process starts with what already exists and identifies which parts should be improved, connected or developed further.

01

Assess

We look at the current website, social profiles, content and digital channels to understand what already exists and where the main gaps are.

02

Structure

We define how the website, social channels and content should work together around the business and its audience.

03

Build

The required pages, profiles, content structures, integrations or supporting elements are developed according to the agreed project scope.

04

Grow

New content, platforms, landing pages and digital features can be added over time as the project develops.

Building a digital presence takes time.

A stronger digital presence is built through consistent work across the right channels. It does not automatically mean a specific number of followers, views, leads or sales.

Platform algorithms, audience behaviour, content quality, competition and many other factors can influence results. Our role is to build and improve the digital structure, content approach and connections within the agreed scope.

Consistency

Regular, relevant content can help maintain an active presence, but the appropriate publishing frequency depends on the business and available resources.

Platform Fit

Different platforms have different audiences and content formats. Content may need to be adapted instead of simply copied everywhere.

Measurement

Basic performance information can help identify which content and channels are receiving attention and where future adjustments may be useful.

Continuous Improvement

Digital presence development is an ongoing process. New content, platform changes and audience behaviour can influence what should be tested next.

Digital presence can develop over time.

Digital presence is not necessarily a one-time project. Depending on the selected arrangement, ongoing support can include website updates, new pages, content development, social media support and technical improvements.

The exact scope can be defined around the needs of the business. Some projects may require occasional website and content work, while others may benefit from a more continuous digital development process.

Frequently Asked Questions

Digital Presence Basics

No. The relevant platforms depend on the business, audience and type of content. A focused presence on the right channels can be more practical than trying to maintain every platform.

Yes. Existing accounts can be reviewed and improved without necessarily starting again from zero. The website, profiles, content and links can be brought into a more consistent structure.

Depending on the project, the digital presence can include Facebook, Instagram, TikTok, YouTube, Google Business Profile and the company's own website.

Content & Management

Social media support can be included depending on the project. This can cover content planning, publishing support, profile structure, platform connections and website integration. The exact scope is agreed before the service starts.

Content support can include planning, adaptation, publishing workflows and development of platform-specific content. The exact responsibilities depend on the project and agreed monthly scope.

No. €390/month is a starting price for an agreed level of digital presence support. The number of platforms, content volume, publishing frequency and type of work determine the actual monthly scope.

Yes. Where appropriate, a website article, guide, product topic or other source material can be adapted into platform- specific social content rather than being recreated completely from scratch.

Scope & Costs

No. Advertising budgets paid to platforms such as Meta, TikTok, Google or other advertising providers are separate from the Dev2Lab service fee.

Not necessarily. Some projects may use third-party software, scheduling tools, analytics services, content tools or other external platforms that have their own subscription or usage costs. These costs are separate unless specifically included in the agreed scope.

Not as a standard part of the €390/month starting scope. Professional photography, filming, advanced video production, voice-over work or external production services can be arranged separately where required.

Yes. High-volume publishing, extensive original content production, larger video projects, complex campaigns or substantial additional development can be discussed and quoted separately before the work begins.

Growth & Development

No. Audience growth, reach, views and engagement depend on many factors outside the direct control of Dev2Lab, including platform algorithms, audience behaviour, competition and content performance. We focus on building and improving the digital presence within the agreed scope.

Yes. The website can be structured with SEO foundations in mind, while more extensive SEO and content work can be included as a separate or connected service.

Yes. AI chatbots, assistants, content workflows and other supported integrations can be added later when they provide a practical benefit for the business or project.

Yes. Additional platforms, content formats, landing pages, website functionality and other digital elements can be introduced later as the business and its requirements develop.

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Ready to Build a Stronger Digital Presence?

Tell us what you already have online and which channels you would like to develop. We can help you create a practical structure around your website, content and social presence.

Start a Project